Louis Vuitton is celebrating 20 years of its signature Tambour watch with the appointment of its first-ever dedicated brand ambassador for timepieces, actor Bradley Cooper. He will make his debut in a campaign video highlighting the Tambour Twenty wristwatch that is directed by Oscar-winning filmmaker Damien Chazelle.
The American actor also appears in an accompanying print campaign photographed by Boo George. Let’s take a look at why this partnership makes so much sense and what it means for the famous French fashion label.
Louis Vuitton chose Bradley Cooper to be their new brand ambassador for two main reasons.
First, he has a strong connection to the luxury label already – he starred alongside Cate Blanchett in the 2021 film “Nightmare Alley,” which prominently featured Louis Vuitton luggage, which naturally created some buzz around their products.
Secondly, his reputation as an A-list movie star and philanthropist perfectly aligns with the company’s values. As they wrote in their press release announcing him as their new ambassador, “The choice of Bradley Cooper is a match made in heaven,” Jean Arnault, the director of marketing and product development for watches, explained, “It was the perfect way to mark this 20th anniversary, which is an extremely important moment for us, by showing the house is very serious in the field of watchmaking and wants to make a strong commitment to the category.”
The collaboration between Louis Vuitton and Bradley Cooper marks a major milestone for the French fashion house, which had never before appointed a dedicated brand ambassador for watches. It also shows how far the company has come since its inception in 1854 – from being just another small leather goods maker in Paris to becoming one of the world’s most renowned luxury brands with stores all over the globe.
Now that they have made such an esteemed partnership with one of Hollywood’s biggest stars, it is clear that they are looking ahead to what comes next rather than resting on past successes. It will be interesting to watch how they continue to innovate and evolve in the years to come.
With this new campaign, Louis Vuitton also showcases their commitment to craftsmanship and excellence in design which has been a part of its DNA for over 160 years. The classic Tambour watch is a testament to the brand’s timeless style and quality standards, making it the perfect choice for any glamorous occasion! It is sure to be a fashionable hit with Cooper’s fans and fashion lovers alike.
Bradley Cooper’s new role as brand ambassador for Louis Vuitton is more than just another celebrity endorsement – it symbolizes a new beginning for both parties involved. While it remains to be seen how successful this collaboration will be, there is no doubt that it represents a major step forward for both Bradley and Louis Vuitton as they look toward an even brighter future together. With two iconic brands joining forces like this, we can only imagine what exciting things are yet to come!